Framer

What is Framer?

Framer is a website design and publishing platform that combines an AI design agent, visual canvas editing, hosting, CMS, analytics, SEO, and collaboration. Users can move from prompt or idea to a published site while retaining editable layers and components.

The platform targets marketing sites, portfolios, product pages, and campaign sites. Its AI agent can generate layouts, while designers adjust typography, layout, components, CMS content, and interactions on the canvas.

Framer has a free plan for non-commercial exploration and paid Basic, Pro, and Enterprise tiers for custom domains, higher limits, collaboration, security, and support.

Key Features

AI design agent

Generate and revise site designs from a prompt while keeping changes editable on the canvas.

Visual canvas editing

Adjust layout, typography, components, interactions, and responsive behavior without leaving the design surface.

Hosting and SEO

Publish to Framer’s global CDN with built-in SEO, redirects, analytics, password protection, and static-file support.

CMS and teams

Manage structured content, collections, localization, roles, editors, viewers, staging, branching, and previews.

How to Use Framer

1. Start a free Framer project or open an existing site.
2. Use the AI agent to generate a first layout or begin from a template and canvas.
3. Refine components, content, responsive layout, interactions, and SEO settings.
4. Connect CMS collections and collaborators as needed.
5. Choose a paid plan to connect a custom domain and publish with higher production limits.

Use Cases & Who It's For

• Marketing teams: Launch campaign sites with CMS, analytics, and collaboration.
• Designers: Move from AI concepts to editable production layouts.
• Founders: Build and publish a product marketing site without separate hosting setup.
• Agencies: Manage multiple sites, staging, previews, and client collaboration.

Pricing & Free Plan

Framer is freemium. The Free plan is intended for non-commercial use and includes 10 CMS collections, 1,000 pages, 5 MB file uploads, one locale, 500 AI credits when the workspace has no active subscription, and collaboration with up to three editors.

Paid monthly tiers are Basic at $10 with 1,000 AI credits, a free custom domain on yearly billing, two CMS collections, 1,000 CMS items, 30 pages, and 50 GB bandwidth; Pro at $30 with 3,000 credits, 10 collections, 2,500 CMS items, 150 pages, 100 GB bandwidth, staging, redirects, and advanced collaboration; and Enterprise with custom limits and security. Additional editors cost $20 per month, content editors $10, and viewers are free. Add-ons include localization, A/B testing, and advanced hosting.

Strengths & Limitations

Strengths

• Combines AI generation, visual editing, CMS, publishing, and analytics.
• Keeps generated designs editable rather than producing static mockups only.
• Clear free and paid tier structure.
• Strong collaboration, staging, and enterprise options.

Limitations

• Custom domains require a paid plan.
• AI credits, pages, CMS items, and bandwidth have tier limits.
• Complex applications may still require external services or custom code.
• Team costs increase with additional editors and add-ons.

Alternatives & When to Choose It

Compare Framer with Webflow for deep visual web publishing and CMS control, Wix for simpler templated sites, and Vercel or Netlify when developer-led frameworks are preferred. Choose Framer when AI-assisted design and visual publishing should stay in one workflow.

Frequently Asked Questions

Does Framer have a free plan?

Yes. Free is intended for non-commercial use and includes exploration credits, CMS support, and limited collaboration.

How much does Framer Pro cost?

Pro is listed at $30 per month with 3,000 AI credits and higher production limits.

Can I connect my own domain?

Paid plans support custom domains; Basic includes a complimentary domain on yearly billing.

How do AI credits work?

Credits power agents, localization, and AI features, are shared across a workspace, and can be increased by upgrading or adding credits.

Sources & Verification

• Official website: Framer
• Pricing: Framer pricing
• Last checked: 2026-09-21
• Verification: Official homepage and pricing or support pages were archived and reviewed. Public page availability and metadata were checked; no paid purchase or upload was performed. The seo.box referring rank is discovery context only, not quality evidence.